Online shopping cart ecommerce guide: ZenCart

When you’re ready for an online shopping cart, there are a lot of questions you need to ask yourself. What cart will work best for my situation? What about Visa’s PABP and PCI compliance? Credit card gateways, PHP, ASP, custom carts or out of the box; which one do I need? Should you host your shopping cart or do you want to have your cart hosted? Perpetual license or a one time fee? And that’s just the beginning.

In this series, I will try and broach some of the pros and cons of various shopping cart and various ecommerce solutions. We will begin with ZenCart.

Zen Cart is a really nice online shopping cart. Out of the box, it works. It’s basic, but it does work. There’s a beauty to its simplicity, thus Zen. Out of the box, you get basic image handling, easy to use and create templates and built in credit card processing gateways. You also have the ability to add a lot of features that would cost thousands extra for most pay shopping carts, but with Zen Cart, most every extension and contribution that add functionality to your cart are free. $0 is a very attractive price for a piece of such powerful software, but there’s a cost. ZenCart management is not for the faint of heart. ZenCart requires a fairly high level of knowledge to really have a good shopping cart.

ZenCart – The Good

One of the best things about Zen Cart is it’s free. Yep, free. Not only is it free, it’s also open source, which means, given enough knowledge, you can make the cart do anything you want it to do. Well, anything within reason or the ability of your programmer. And it’s not just the cart that is free, the source is also free for Zen Cart. Shopping carts source code can cost thousands of dollars, but Zen Cart is free. And when you really need to change a function of the site, the source is, well, the best source. Updates and upgrades are also free and that’s a big plus in the world of ecommerce.

Designing a shopping cart with ZenCart is fairly simple, if you can design a website. Zen Cart uses a great template system. It’s very easy to use and it makes updating the software a lot easier. I really like the hierarchical taxonomic structure of the template system. It takes a little getting used to and it’s not a WYSIWYG system, you still need to code, but it’s one of the easier template systems I’ve used. And let us not forget, ZenCart is free.

Zen Cart – The Not So Good

Product management with ZenCart is both a godsend and a nightmare. The godsend is keeping track of products that are published vs non-published items. Price adjusting and category management. Any system is going to take some time to learn, but Zen Cart provided a wealth of information about your products, all on one page and all easy to update and edit. In some aspects, it’s the best product management layout I’ve used. However, adding variants (size, color, etc..) to a product is archaic. ZenCart’s cousin, OSCommerce, has an add-in that addresses this issue, but not in Zen Cart. ZenCart 3 is scheduled to address this issue, but the schedule itself is 2 years old. There are a few contributions and add-ons that try and address this issue, but the method for adding variants to products falls far short of user friendly and is downright hostile at times.

ZenCart – The Ugly

The downside – you need a real programmer. And every upgrade is going to require some rather extensive work to keep the look, feel and functionality of your site. All the little bells and whistles are going to cost you in programmer fees or extensive amounts of your time. Your cart is going to need a lot of add-on, contributions and graphics to have a nice looking and highly functional site. Images handling is fairly poor, but there are add-ons to make image handling as good as most any other website, but again, you’ll need someone who knows PHP and SQL to get it functional and be able to update your site in the future.

Search engine optimization is going to take a lot of work with Zen Cart. The shopping cart isn’t exactly what you would call search engine friendly out of the box, but that can be fixed with an add-on. So there’s more money to the programmer.

ZenCart – What it all means

Depending on what you’re selling, Zen Cart may be the best solution for your shopping cart. It can handle an infinite amounts of products, but if you have a lot of variants (size, color, etc.), you’ll probably be happier with an easier to use administrator interface for stock and attributes than the one used by Zen Cart. If you’re selling products without variants ZenCart may be a great solution for your web site’s shopping cart.

coming up next… ASPDotNetStoreFront